As China ’s important strategy, China ’s “Belt and Road” strategy has been further promoted. At the same time, regional trade agreements have also had an important impact on China ’s industrial development. In China’s export economy, Chinese traditional clothing exports occupy a very important position.
1.The “Belt and Road” Strategy and Regional Trade Agreements
The “Belt and Road” is a great idea put forward by China and an important channel for China’s foreign economic and trade exchanges. Through the “Belt and Road” construction, the overall level of China’s economy can be improved, and supply-side structural reforms can be completed, which can adapt to the new normal of China’s economic development. The “Belt and Road” has new characteristics in the new situation, which is different from the traditional trade model. The “Belt and Road” strategy in the new period emphasizes the application of electronic information technology, especially in the field of business circulation and commercial exchange, and the use of modern electronic information technology to build The modern economic system realizes the electronic circulation of logistics, capital flow and information flow, and improves the efficiency of business communication and processing. As the basic rules for China’s trade development in the new era, regional trade agreements have had a profound impact on China’s traditional clothing export trade, and also brought new opportunities and challenges.
2.Impact of the “Belt and Road” and Regional Trade Agreements on Traditional Clothing Exports
1)The market has been deeply segmented
Within the framework of the “Belt and Road” strategy and regional trade agreements, the Chinese traditional clothing export consumer market is divided into different groups. In the traditional consumer market, the division of consumer groups is not obvious. Under the “Belt and Road” strategy and regional trade agreement system, the division of consumer groups is more professional and targeted, and many emerging points of consumption growth have emerged. And promoted the development of traditional clothing-related industries. The market demand is farther and richer, and through wireless connectivity between networks, potential consumers in different regions are connected together, forming an agglomeration and scale effect.
2)Higher market sensitivity
Under the Belt and Road Strategy and the regional trade agreement trading system, the behavior of traditional clothing foreign trade markets is becoming more and more perceptual. The traditional Chinese clothing export trade pattern is being broken, the resources are unlimited, consumers can access massive amounts of goods and information through the Internet, consumer behavior tends to be perceptual, the market is more sensitive, and during the transaction process, through the Internet Payment methods can also play a role in promoting consumption, and have a strong role in promoting the export of traditional clothing.
3)Industrial barriers are gradually disappearing
Under the trading environment of the Belt and Road Initiative and regional trade agreements, the barriers of the traditional clothing manufacturing industry are gradually disappearing. Many businesses have met the diversified needs of the market through crowdfunding and other methods. The market has also conducted in-depth exchanges with merchants through modern trading systems. Affects the production of goods. At the same time, the rapid development of the modern logistics industry has become a link between traditional clothing exports and the market. It plays a pivotal role in the transaction process. Market habits and opinions will also have a greater impact on upstream and downstream industries.
3.The new path of China’s traditional clothing export development under the new economic normal
1)Define the export management goals of the apparel industry
Under the framework of the Belt and Road Initiative and regional trade agreements, the traditional garment export industry must further clarify economic management goals. Through big data analysis, economic targets can be more accurately positioned and economic management efficiency can be improved. In the process of designing the economic management goals of traditional clothing exports, the use of modern technology can achieve multi-dimensional, multi-angle, and all-round evaluation, clarify economic management goals, integrate relevant resource elements, and realize the optimal allocation and comprehensive utilization of economic management resources. Based on this, we can give full play to the advantages of modern technology, further clarify the objectives of modern economic management, and improve the level and level of traditional clothing exports.
2)Establish and improve electronic information systems
For traditional clothing export enterprises, it is of vital importance to build and improve their own electronic information systems. With the advent of the Internet era, electronic information technology has begun to integrate with traditional industries. With the use of electronic information systems, standardized economic operation and management of garment export companies can be achieved. By integrating economic management information resources and using big data technology for effective analysis, it can provide scientific decision-making basis for economic management activities and clarify future development directions and management priorities. The use of modern information technology can promote the upgrading of traditional clothing industries, optimize business management processes, strengthen process control in economic management, minimize risks and uncertainties in economic management, achieve integration and theory of economic systems, and open up different sectors Connect with different economic factors, build a three-dimensional economic management system, optimize the management structure, standardize the management process, and achieve the overall improvement of the level of economic business management and the speed of information feedback.