At present, the full recovery of the Russian economy, resulting in a large Russian market capacity. Limited to Russia’s own level of development, its demand for many Chinese products is strong. However, many products in the Russian market is still very unfamiliar, leading to the opening up difficulties, which requires domestic enterprises to really go deep into, rather than just dabble in.
For the economic situation of Russia, the national economy has a solid foundation and huge economic potential. Industry, agriculture and transportation have reached a relatively developed level; Strong industrial base, mainly machinery, steel, non-ferrous metals, petroleum, natural gas, coal, forest industry and chemical industry; Energy, textiles, ammunition and so on are also very developed.
China occupies the first place in Russia’s import market of mechanical and electrical products, base metals and products, textiles and raw materials, miscellaneous furniture and toys, plastic rubber, shoes and umbrellas, and optical clock and clock medical equipment. Germany is China’s biggest competitor in the export of light industrial products, plastic and rubber, optical clock medical equipment to Russia. China accounted for 8.6 percent of Russia’s transportation equipment imports, 7.8 percentage points lower than Japan and 6.6 percentage points lower than Germany.
The Russian market is the best litmus test for Chinese companies looking to launch their own branded products abroad. Do not need to invest too much capital, find the corresponding consumer groups, you can just as in the domestic brand operation, start the operation of overseas brands.
In particular, some enterprises like franchising can also find a huge market in Russia, because for russians, all brands are fresh, they do not have much loyalty to product brands other than luxury goods.
Chinese household appliances are popular. Compared with other countries, the biggest advantage of Chinese household appliances lies in low price and good quality.
Russian market access threshold is not high, the market potential is huge, Russia’s developed financial credit business for the domestic residents to buy credit to provide financial support.
In Russia, for lack of foreign exchange, they prefer barter trade in foreign trade. Since barter trade has many forms, such as resale trade arrangement, compensation trade, clearing account trade, etc. This complicates trade negotiations.
It should be noted that if the russians offer to pay for your goods only if you accept their barter or help them sell certain items to third parties, then you must carefully consider the time, risk and cost involved.